TruWash started the way most good things do — around a kitchen table in Northern Ireland, with a dad and his son asking a simple question: why do the products we use to clean our homes have to be so harsh on everything else?

Tim had spent years watching single-use plastic pile up and chemical-heavy cleaners leave their mark — on surfaces, on skin, and on the environment. So he and Joel decided to do something about it. Not as a big corporation with a marketing budget, just a family who believed there had to be a better way.

That's when Freddy the Frog hopped into the picture. As a symbol of clean water and healthy ecosystems, Freddy became the heart of everything TruWash stands for. If a tiny frog can tell you whether a pond is healthy, imagine what millions of families choosing cleaner products could do for the planet.

Everything Tim and Joel make is built on one promise — products that actually work, without the nasties. No harsh chemicals, no greenwashing, no compromises. Just honest, hardworking cleaning that's kind to your home, your family, and Freddy's pond.